Sustainability Round-up October
©GREENEXT
China is observing its National Day “Golden Week” holiday, traditionally a peak travel season that starts on October 1. GREENEXT is co-organising a series of eco-friendly activities for China Environmental Protection Foundation's "Towards Zero Waste" campaign in Shanghai. Find out more about China's sustainability news at GREENEXT's Sustainability Round-up for October 2022!
/Brands/
©Canada Goose
Canada Goose has initiated the launch of its innovative, functional-first collection with Chinese-born, London-based designer Feng Chen Wang and Chinese artist Xu Zhen, where “performance luxury meets deconstructed tailoring”. Chinese lingerie brand Neiwai and The Woolmark Company have joined forces for the "Traceable Merino Wool Special Collaboration Series", covering long-sleeved cardigans, V-neck undershirts, loose pullovers, knitted jumpsuits and micro wool pants, and other garments suitable for home and outdoor use and various scenarios.
/INNOVATIONS/
©Good Earth Cotton®
Advance Denim has announced its partnership with Good Earth Cotton®, offering fully traceable, sustainable denim made from climate-positive fiber, produced using clean indigo dyeing technology. This movement is part of Advance Denim’s ongoing commitment to a new production model which centers on environmental protection while simultaneously elevating innovation and quality.
/EDUCATION/
©Farfetch x Redress Design Award
To showcase the stunning looks from the Redress Design Award 2022 finalists’ collections, this year Redress released its first-ever lookbook alongside its annual magazine. The detailed documentation of the sustainably made outfits was professionally produced in collaboration with Farfetch, the global destination for modern luxury.
/EVENTS/
©GREENEXT
China Environmental Protection Foundation (CEPF) initiated the "Towards Zero Waste" campaign, co-organized by Zhongbang Public Welfare and GREENEXT. From October 28th to November 13th, the public can now visit the exhibition as well as participate in different workshop activities at The InLet, a new trendy landmark in Shanghai!
/LOW CARBON INITIATIVES/
©Shein
Chinese online fast fashion giant Shein has released targets to reduce overall greenhouse gas (GHG) emissions across its entire value chain by 25 percent by the end of the decade. Meanwhile, at the same time, it has also announced the launch of SHEIN Exchange, an integrated online peer-to-peer resale destination to buy and sell previously owned SHEIN products.
Shien is not the only Chinese fashion retailer outlining sustainability targets, LovelyWholesale has also announced a series of environmental commitments as it pledges to improve the sustainability of its operations. The company has a strong focus on doing the online fashion business in a responsible, sustainable, and environmentally friendly way, and limiting the impact on the environment
/LIFESTYLE/
©ch22
Shanghai-based lifestyle brand ch22 has upgraded the brand core product "Little Yellow Box" (ch22 75% alcohol wipes - 50 packs). The upgrade is based on sustainability, starting with raw materials and end-use recycling, replacing the cotton sheets with 100% biodegradable bamboo fiber. This month, Lululemon launched its “Wellbeing for All” campaign in China in celebration of World Mental Health Day 2022, aiming to inspire the Chinese audience to take positive steps toward improving their physical, mental, and social well-being. Meanwhile, in Hong Kong, the food delivery App Deliveroo and Feeding Hong Kong rolled out a “No Food Wasted Cooking Challenge” to encourage zero food waste to mark World Food Day.
/RETAIL/
©Nanushka
Nanushka, the Budapest-based fashion house, has recently launched on Alibaba Group’s business-to-consumer marketplace Tmall and opened a store in Shanghai. The fast-growing brand that is working to reduce their impact on the environment also aims to increase its store count in the market to nine by 2026, making China the brand’s largest investment and footprint. Also during the past October, climate neutral brand Vuori announced its plans to expand into three new Asian markets, continuing its global rollout that started earlier this year, which includes China's most popular direct-to-consumer e-commerce platform Tmall.
For the past October, Starbucks celebrates its 6,000th store in Mainland China, opening on September 30 at Shanghai Lippo Plaza, which is also the latest addition to Starbucks’ growing portfolio of eco-friendly “Greener Stores.”
©Starbucks