SHEIN launches resale platform pilot
SHEIN, the global fashion and lifestyle e-retailer, has announced the launch of SHEIN Exchange, an integrated online peer-to-peer resale destination to buy and sell previously owned SHEIN products. The goal of SHEIN Exchange is to meet community demand by providing a one-stop destination for customers to become active participants in circularity and promote the benefits of purchasing pre-owned clothing over purchasing new items.
With the ease of access through the existing SHEIN app, the new SHEIN Exchange feature simplifies the resale process so it is easier for sellers to list their items through a seamless interface that pre-populates a SHEIN customer's previous purchases – making list-to-sale quick and easy.
SHEIN Exchange is currently available to all US customers, with plans to expand to other global markets including the UK next year. The exchange is created in partnership with Treet, a resale technology platform creating circular fashion experiences for a number of fashion retailers.