GREENEXT started off as an idea for an online and offline platform dedicated to sustainable fashion and lifestyle. We aim to interact with the industry and directly with consumers to explore, discuss and promote sustainable solutions and products.
“25 years ago, as a representative of the University of Tokyo, I attended the forum on sustainable development held in Switzerland and completed my doctoral thesis on climate change and sustainable development. In 2004, I returned to Shanghai from Paris. In the following 15 years, I was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. These two seemingly unrelated career paths gradually amalgamated under the theme of sustainable fashion.”
— Dr. Hong Zheng, Founder & CEO
Dr. Hong Zheng, Founder
Hong Zheng earned her PhD in urban and environmental engineering at the University of Tokyo. In addition to her studies, she taught and conducted research in environmental science for over 10 years. In 1995, she participated in the Sustainable Development Forum held in Switzerland as a representative of the University of Tokyo.
Dr. Zheng founded Adventi Communications in 2004, a communications agency providing strategy and execution for international luxury and designer brands in the China market.
In 2019, Dr. Zheng founded GREENEXT, an online and offline platform focusing on promoting sustainable fashion and lifestyle.