Trending This Month
Future Unlocked: Inside GREENEXT 2025’s 6 Pioneering Zones
As ESG principles continue to take root globally and carbon neutrality policies advance across sectors, enterprises are entering a pivotal period of transformation—one that demands a shift from passive compliance to proactive, strategic reinvention.
Mango partners with The Post Fiber to launch first teen collection made with post-consumer recycled fibres
Mango, one of the leading international fashion groups, is advancing on its path towards sustainability by becoming the first major brand to enter the capital of The Post Fiber. This innovative start-up is driving the transition of the fashion industry towards a circular model by focusing on the management and recycling of post-consumer textile waste to produce new fibres for garment manufacturing.
GREENEXT Expo 2025 Returns to Shanghai Exhibition Center, Uniting Global Forces for a Greener Future
In response to the growing urgency of global sustainability, GREENEXT Expo 2025, themed “A Journey to Sustainability”, will take place from September 26 to 27, 2025, at the Shanghai Exhibition Center. As China’s premier cross-industry exhibition and summit dedicated to sustainable development, this year’s edition will convene global sustainability leaders, innovators, and organizations to co-create transition pathways and solutions that drive regenerative business transformation.

Hot in China
Diving Into
Is Recycled Gold Truly Sustainable? Unpacking Myths and Realities
In recent years, recycled gold has emerged as a popular sustainable alternative to newly mined gold. Brands like Prada, Chopard, and Pandora have embraced it, pledging to use 100% recycled gold in their collections. This shift signals a growing commitment to eco-conscious practices in the jewelry industry. But as recycled gold gains traction, it’s crucial to ask: Does it truly live up to its "green" reputation? The reality is more nuanced than it appears.
Today’s consumers are more conscious than ever about what they eat and put on their skin. They seek clear information about ingredients, origins, and sustainability. Yuka, an innovative barcode-scanning app, empowers them by providing instant insights into the health impact and safety of food and beauty products.
Inside Cainiao Group’s ESG Strategy
Founded in 2013, Cainiao Group is a global leader in the e-commerce logistics industry, with operations spanning over 200 countries and regions. It serves more than 100,000 cross-border merchants and 130 million consumers worldwide. With intelligent digital technology at its core, Cainiao has built a smart logistics network connecting the globe and is committed to becoming a benchmark enterprise for sustainable development — one that is environmentally friendly, socially inclusive, and governed with transparency. Its vision is to drive industry transformation and support global carbon neutrality goals through green, low-carbon logistics solutions.
The Path to Cultural Sustainability in Brand Spring Festival Marketing
In this edition of Greenspiration, we’ll delve into how brands are skillfully combining traditional culture with modern creativity. From the lens of cultural sustainability, we’ll explore how they send heartfelt New Year blessings while amplifying the unique charm of Chinese culture to audiences worldwide.
In Conversation With Hong Zheng, Founder of GREENEXT
Hong Zheng is a woman of MANY roles! She is a Ph.D. degree holder of Environmental Engineering, a scientific researcher on Greenhouse Gas Emissions, a university teacher at École des mines de Paris, the founder of the luxury communications company Adventi … And in early 2020, Hong founded GREENEXT, an online and offline platform dedicated to sustainable fashion and lifestyle.
In Conversation With Sustainable Fashion Designer Ngọc Hà Thu Lê
Celebrating the Year of the Tiger, TimberlandⓇ's debut sustainable Lunar New Year collection has hit stores. Inspired by natural camouflage, the collection is designed in collaboration with Vietnamese sustainable fashion designer Ngọc Hà Thu Lê who secured the opportunity as the winner of the Redress Design Award 2020 Menswear category.