Lululemon launches wellbeing campaign in China

@Courtesy of Lululemon

In October, Lululemon, a global leading athletic apparel company, has launched its “Wellbeing for All” campaign in China in celebration of World Mental Health Day 2022. The month-long initiative aims to inspire people to take positive steps towards improving their physical, mental, and social well-being together with the activewear brand’s ambassadors and community members.

@Courtesy of Lululemon

The campaign was kicked off with a 3D projection of the iconic Shanghai Broadway Mansion, which was used to share wellbeing tips from Lululemon ambassadors. The video campaign generated 1.8 million views within four days, and the campaign hashtag #WellbeingForAll has racked up almost 350 million views as of publication. Many Weibo users commented that the activities on the WeChat Mini Program have been nearly fully booked.

@Courtesy of Lululemon

The campaign also includes the launch of a digital Wellbeing Hub on their WeChat mini program and various offline community events across the country where users can check in every day to practice wellbeing. Additionally, over 50 of its brick-and-mortar stores in China will partner with its "ambassadors" to launch more than 60 community activities. To make wellbeing more accessible to those in need, the brand will also announce the five grant recipients of this year’s Here to Be program under its Center for Social Impact.