Future Unlocked: Inside GREENEXT 2025’s 6 Pioneering Zones
As ESG principles continue to take root globally and carbon neutrality policies advance across sectors, enterprises are entering a pivotal period of transformation—one that demands a shift from passive compliance to proactive, strategic reinvention. In response, the annual GREENEXT Expo, themed “A Journey to Sustainability”, will return to the Shanghai Exhibition Center from September 26 to 27, 2025, with six newly upgraded thematic zones. The exhibition aims to showcase practical pathways for corporate green transformation and foster a resilient ecosystem for regenerative productivity.
According to the 2024 China ESG Development White Paper, more than 2,200 listed companies released standalone ESG reports in 2023—a significant increase from previous years. These disclosures span critical sectors such as energy, manufacturing, consumer goods, and finance. Among them, state-owned enterprises (SOEs) have taken the lead, with ESG reporting coverage among SOE-controlled listed companies surpassing 95%.
Across the board, industries from fashion and beauty to agriculture and construction are coming to the same realization: building business resilience requires more than short-term gains—it demands a long-term commitment to green value chains and sustainable brand equity.
In this shifting landscape, GREENEXT Expo 2025 will center its programming around four pillars: Sustainability × Innovation × Cross-Sector Collaboration × Business. The six thematic zones—Fashion Forward, Living Earth, Green for Next, Global Navigation, Pulse of Vitality, and Art Awakens—will spotlight a wide range of pioneering companies, designers, NGOs, and service providers. Each zone is curated to deliver scalable, real-world solutions for enterprises navigating the complexities of sustainable transformation.
Fashion Forward
Reimagining Sustainable Fashion from Fiber to Storefront
Fashion Forward responds to a dual challenge: the upstream shift toward innovative, environmentally conscious raw materials and the downstream evolution in consumer expectations. The zone will feature innovations in bio-based textiles, plant dyeing, traditional crafts, and smart manufacturing, mapping a full-chain transformation from supply to retail. Through collaborative runway shows, interactive displays, and design competitions, Fashion Forward will invite brands, both established and emerging, to reframe how the public perceives and engages with sustainable fashion.
Living Earth
From Farm to Formula, From Field to Table
In sectors such as agriculture, beauty, and food, demand is rising for regenerative raw materials, transparent sourcing, and ecosystem-friendly production. Living Earth will highlight themes such as soil health, botanical skincare, and ethical procurement, offering a transparent look into “farm-to-formula” and “field-to-table” value chains. Beyond showcasing products, the zone will also spotlight community-based regeneration projects and local collaborations, emphasizing the co-existence of commercial systems and ecological integrity.
Green for Next
Enabling Scalable Climate Action Through Systems and Tools
Green for Next is tailored to enterprises navigating the nuts and bolts of transformation—carbon audits, ESG disclosures, circular design, and green finance. This zone will focus on the use of digital platforms, compliance tools, and impact metrics to help companies move from intention to implementation. It will also highlight business-led projects at the intersection of public interest and corporate responsibility, including initiatives around education, gender equity, and heritage preservation.
Global Navigation
Equipping Chinese Brands for Global ESG Readiness
As Chinese brands expand internationally, they face rising expectations for global ESG compliance, cross-border traceability, and alignment with international sustainability frameworks. Global Navigation will serve as a strategic matchmaking platform, linking local enterprises with global institutions, certification bodies, policy experts, and investors. Whether entering new markets or enhancing export credibility, the zone will provide a practical toolkit for building internationally recognized sustainability capacity.
Pulse of Vitality
Accelerating the Market Adoption of Sustainable Lifestyles
How do we make sustainable products mainstream? How can consumers better understand and embrace the “green premium”? Pulse of Vitality tackles these questions through immersive lifestyle installations and real-life consumer journeys. Partnering with landmark retail destinations, urban platforms, and ecommerce channels, this zone will showcase innovations in sustainable consumption, eco-travel, conscious home living, and more, making green choices not just accessible, but aspirational.
Art Awakens
Where Creativity Meets Climate Consciousness
Art Awakens explores sustainability as an emotional and cultural force. In a time when values shape loyalty, the next generation of consumers expects brands to take a stand. Through heritage crafts, digital art, and youth education initiatives, this zone will present a new model of storytelling—one where sustainability is not only informative but inspiring. It offers brands and institutions a dynamic platform for cross-sector creative collaboration and public engagement.
Join the Movement: Exhibit, Collaborate, Transform
As China’s leading annual platform for sustainable innovation and business transformation, GREENEXT Expo 2025 is not just a stage—it’s a catalyst for real change. The event is now open for exhibitor applications, content co-creation, curation partnerships, white paper publishing, runway shows, and closed-door dialogues.
📅 Event Dates: September 26–27, 2025
📍 Venue: Shanghai Exhibition Center
To exhibit or partner with GREENEXT Expo 2025, please contact:
Exhibition Inquiries: Ms. Gloria Shen | +86 136 7168 1587 | gloria@adventi.com.cn
Partnership Inquiries: Ms. Istel Xu | +86 150 0214 0736 | istel@adventi.com.cn
Media Inquiries: Ms. Jessica Dong | +86 21 5169 2006 | jessica@adventi.com.cn
Let’s shape a future where resilience, responsibility, and growth go hand in hand. Together, let’s define what’s next in sustainable business.
