Clarins T.R.U.S.T. Platform unveils full product transparency from farm to face
Clarins, a leader in skincare, is setting a new standard for transparency and consumer confidence with its innovative T.R.U.S.T. platform. Launched in 2022, the platform provides customers with complete traceability and peace of mind by allowing them to track their products from the origins of the plant ingredients to the final product on their skin.
The T.R.U.S.T. platform, a name that stands for Traceability, Responsibility, Uniqueness, Safety, and Transparency, uses blockchain technology to provide an unalterable record of each product's journey. By simply scanning a QR code on the packaging and entering the product's batch number, consumers can access detailed information on every step of the manufacturing process and the plant ingredients used.
Key Features of the T.R.U.S.T. Platform:
Traceability: Customers can trace their product from its origins and ingredients to the sourcing of its raw materials, gaining a complete overview of its lifecycle.
Responsibility: The platform showcases Clarins' commitment to social and environmental responsibility in its ingredient sourcing, including eco-protection, fair trade, and community support.
Uniqueness & Security: Based on a secure blockchain system, each product has a unique tracking number with data that is continuously updated in real time by suppliers and cannot be tampered with. This provides a guarantee of reliability, safety, and transparency.
Safety: The platform gives consumers the right to informed choices by providing open access to ingredient safety assessments, quality control standards, and formula test results.
Clarins is dedicated to empowering every user to "see" the source and the promises behind their products. The company plans to expand this system to assign a unique tracking code to every product in the future, ensuring a reliable, secure, and transparent data system for all.
