Trove expands European reach with acquisition of Reverse.Supply
U.S. resale and customer trade-in platform Trove announced the acquisition of Berlin-based Reverse.Supply, a leader in Europe’s branded resale market. The move aims to combine Trove’s technology expertise with Reverse.Supply’s deep European market knowledge, accelerating Trove’s international expansion.
“The acquisition comes at a pivotal moment as European legislation around producer responsibility and right-to-repair is driving urgency for brands to adopt sustainable practices,” said Terry Boyle, CEO of Trove. “By establishing our European base in Berlin with a team that has operated in resale for nearly five years, we’re well-positioned to support European and global brands in launching and scaling their resale programs seamlessly across regions.”
Reverse.Supply’s existing European partners, including Bergzeit, Decathlon, ArmeDangels, Hessnatur, and 10Days, will gain access to Trove’s advanced technology platform, enhancing their ability to deliver scalable and profitable circular solutions.
“We’re excited to join Trove and leverage their technology to deliver greater value to European brands and retailers,” said Max Große Lutermann, co-founder of Reverse.Supply. “Together, we can offer a tailored, end-to-end solution that meets the specific needs of each brand.”
The deal follows Trove’s acquisition of Recurate in August, which expanded its capabilities in peer-to-peer resale, Shopify integrations, and operational networks. This latest acquisition underscores Trove’s commitment to building a global infrastructure for sustainable commerce, supporting brands in their transition to circular business models.
