Vinda uses tissue paper to challenge the intangible cultural heritage tie-dye
Vinda, the leading consumer tissue brand in China, collaborated with TikTok Mall's Super Brand Day, focusing on the intangible cultural heritage tie-dye, to initiate a new chapter of Vinda's tissue paper wedding project. Within the promotional footage, Vinda's super tough tissue paper undergoes the process of dipping, rinsing, and drying within the thoughtful hands of craftspeople, yielding a unique blue and white design, which is then transformed into a romantic tissue paper wedding dress piece.
In an effort to delicately showcase the allure of tie-dye, Vinda, in conjunction with TikTok Mall's Super Brand Day, has established a "Tie-Dye Tissue Paper Works Exhibition" in Zhoucheng, Dali, Yunnan Province, the birthplace of this ancient art form. They cordially invite local residents and tourists to immerse themselves in the resilience and artistic allure of tissue paper tie-dye. Concurrently, they have launched a captivating challenge and a "Vinda Tie-Dye Tissue Peripheral Gift Box" endorsed by brand ambassador Zhao Liying for users unable to attend in person. Participants in the challenge can virtually experience tie-dye with the assistance of AI technology and receive a themed photo, or acquire a tie-dye gift box to personally experiment with tie-dye at home.
