Gemice teams up with Ant Forest to give animals a holiday
©Gemice
To commemorate the International Day for Biological Diversity on May 22, Gemice joins hands with Ant Forest to inaugurate the 'Animal Wild needs a Little Vacation' initiative, introducing a co-branded public welfare limited edition ice cream, inspiring consumers to comprehend the environmental conservation knowledge of 'not disturbing' wildlife habitats, and collectively foster an eco-environment where humans and nature coexist in harmony.
Reportedly, Gemice will channel the proceeds from the public welfare limited edition ice cream to the Ant Forest Zongzixi Reserve Project, collaboratively safeguarding the ecological sanctuary of rare animals.
This 'Animal Wild needs a Little Vacation' initiative upholds the brand ethos of 'take a little vacation' of Gemice, extending the relaxation and comfort in people's daily life to environmental conservation issues, and underscoring the brand's commitment to benevolent public welfare initiatives.
