Taiwan’s second-hand luxury platform PopChill launches in Hong Kong
Taiwan’s second-hand luxury platform PopChill has made its Hong Kong debut after securing a US$1.9 million investment to expand into the market.
PopChill specializes in luxury brands and sells more than 100,000 second-hand items. Customers can access a large range of high-quality luxury items through the PopChill platform, which includes labels such as Chanel, Hermes, LV, and Gucci. For product authentication, PopChill collaborates with the AI authentication company Entrupy, using machine learning for authentication with an accuracy rate of 99.1%.
Unlike traditional e-commerce platforms where sellers and buyers trade directly, PopChill adopts an authentication model in the middle. Sellers independently list their products at their own set prices. Once a product is sold, it is first sent to the platform for authentication and quality inspection before being shipped to the buyer, ensuring a secure transaction for the buyer.
“Our goal for the Hong Kong branch is to replicate the growth trajectory experienced in Taiwan over the past few months, rapidly establishing supply and demand locally,” said PopChill’s co-founder, Andy Kuo. Looking ahead, PopChill said it also plans to enter the Singaporean and Malaysian markets by 2024.
