So Acai launches its first brand publication
Recently, the health food brand So Acai launched its first brand publication titled "始于真挚." The purpose is to connect with consumers in today's fast-paced society by using a warm and heartfelt print medium to convey the brand's values and principles.
So Acai has always strived to promote a "clean and nutritious healthy lifestyle" and this authentic brand belief is reflected in their brand publication. The first issue of the publication centers around the theme "Originating from Sincerity," presenting exclusive products and the brand's true essence through four sections: "The Brand's Story," "Insights into Superfoods," "Health Enthusiasts' Sharing," and "Original Recipes."
In addition to the physical release, So Acai has launched a topic on Xiaohongshu titled "When I Have a So Acai Brand Publication," encouraging users to share their thoughts and ideas. They also plan to select 100 users from this topic to receive a special gift of So Acai baked oats, further spreading the word about the brand publication and creating excitement for their upcoming new products.
