Yili, the Palace Museum, and Tsinghua University to support the restoration of ancient architecture
Each person has their own perception of the beauty of the Palace Museum, and behind this beauty lies the love of generations towards it. Recently, Yili, in collaboration with the Palace Museum and the School of Architecture at Tsinghua University, joined forces to assist in the restoration of ancient architecture, ensuring that the passion for beauty remains timeless.
Yili has also released a special short film online, combining live-action footage with animation to supplement and enrich the visual content. This collage of animation connects different scenes and characters, creating a more visually captivating and imaginatively engaging narrative for the film. In addition, Yili's official Weibo account has provided stunning wallpapers featuring the Palace Museum from the film, allowing everyone to appreciate its beauty without actually going there.
Since 2020, Yili, who shares the same love for the Palace Museum, has joined the restoration efforts and collaborated with the Palace Museum to support the restoration of "the Palace Museum Chronicles Archive," contributing to the brand's strength. The core message of the short film, "Love as Timeless as 'the Palace Museum,' Beauty that Endures," symbolizes the unwavering love of millions of people for the Palace Museum, further enriching Yili's brand philosophy of love.
