Popmart launched its first ecological public welfare mini-documentary
In celebration of the International Day for Biological Diversity, Popmart, as a leading pop culture and entertainment company in China, collaborated with China Environmental Protection Foundation, released a mini-documentary titled "Nature Holds the Answer." DIMOO's creator Ayan and Chu Wenwen, the founder of the Altay Nature Conservation Association, traveled together to Altay to explore the wonders and beauty of nature.
Popmart aims to raise awareness about animal conservation and biodiversity. Previously, Popmart, in partnership with DIMOO's designer Ayan, donated 500,000 yuan to the China Environmental Protection Foundation, specifically for the protection of the Mengxin beaver and its related activities.
The Mengxin beaver is a species that can improve its ecological environment. It uses branches of willow shrubs to build "dams" that become small habitats for fish and birds and attract more species, such as small beasts and insects. Therefore, each beaver dam provides a new habitat for wild animals and helps to improve biodiversity levels, Chu Wenwen explains.
In August 2022, Popmart established the "Popmart Beaver Conservation Forest" to address the issue of food scarcity in the habitat of the Mengxin beaver. They actively involved local communities and explored community-driven models for biodiversity conservation.
Through their initiatives, Popmart and its partners seek to inspire more people to pay attention to animal conservation and the importance of biodiversity. They are committed to protecting endangered species and their habitats, fostering community engagement, and promoting sustainable models of conservation.
