canU celebrates Mother's Day with stories that live in mom's old clothes
In celebration of Mother's Day, sustainable fashion platform canU partnered with GLASS Magazine China to launch a special Mother's Day edition called "Emotional Old Clothes". The project captures various corners of city life through the lens and invites different photography guests to wear old clothes related to their mothers and take photos in their most familiar living areas.
At this point, canU entered eight neighborhoods and recorded eight stories about mothers' old clothes in the "neighborhood photo corner". An old piece of clothing carries the implicit bond between a mother and child. The history and emotional value behind it extend to rich dimensions, showcasing different eras while also conveying profound and long-lasting thoughts.
"Emotional Old Clothes" is an initiative launched by canU, advocating for a sustainable lifestyle of "not blindly pursuing newness, but willing to wear old clothes in daily life". The brand uses the emotional value of clothing as an entry point to guide people to explore their emotional connections with old clothes, and extend their usage lifespan, making sustainability an emotional experience that is easily accessible to everyone.
