Loewe and HelloBike launched a Golden Ride Experience in Shanghai
Shanghai recently welcomed a dazzling new addition to its streets—a collection of golden bikes that combine the elegance of high fashion with the vibrancy of urban mobility. To celebrate the grand opening of Loewe Casa, Loewe has partnered with HelloBike to present the exclusive "Loewe Golden Ride," an unforgettable limited-time experience now gracing the streets of Shanghai.
Inspired by the striking gold facade of the newly opened Loewe Casa, these limited-edition golden bikes will be available for public use throughout the city until March 6. The collaboration marks an unexpected fusion of luxury and accessibility, as the golden bikes make their way to Shanghai’s streets, offering a chance for locals and tourists alike to experience the city in a whole new way.
The Golden Ride Challenge has been launched on the Hello Bike app as part of this exclusive partnership. Riders who log 3 kilometers will earn a limited-edition badge. From February 21 to 23 and again from February 28 to March 2, riders who accumulate the badge will have the chance to claim a special Loewe Golden Ride poster and a complimentary coffee at the limited-time Loewe Café, located near the Loewe Casa store in Shanghai.
This collaboration between Loewe and Hello Bike is a testament to the growing synergy between luxury, lifestyle, and urban mobility, offering a unique experience for cycling enthusiasts and fashion aficionados alike.
