Kering unveils the advisory board of its Kering CRAFT inaugural edition
Kering announces the Advisory Board for the inaugural edition of its Kering CRAFT – Creative Residency for Artisanship, Fashion and Technology – the Group’s pioneering program developed in partnership with Shanghai Fashion Week. Strengthening Kering’s support for emerging talent and fostering closer ties between Chinese and international creative communities, Kering CRAFT aims to accelerate the next generation of Chinese designers through a program spanning Milan, Paris, and Shanghai.
The Kering CRAFT Advisory Board, which includes Demna, Guo Pei, Carla Sozzani, Camille Charrière, and Miranda Qu, just to name a few, comprises twelve thought leaders across China, France, Italy, and the United States from the luxury industry, culture and the arts, academia, the media, as well as the tech sector. Their collective expertise and rich backgrounds will guide the program’s vision, selection process, mentoring, and cross-cultural approach to ensure a rigorous and inclusive framework supporting the next generation of talent.
By offering an immersive pathway grounded in excellence and guided by world‑renowned experts, the program will combine hands-on learning, expert mentorship, and cultural exchange to advance craftsmanship, innovation, business development, and a sustainable fashion ecosystem. Ultimately, Kering CRAFT’s ambition is to support the emergence of Chinese brands rooted in local culture and yet resonating worldwide.
The Kering CRAFT Advisory Board is composed of, in alphabetical order:
Cai Jinqing, President of Kering Greater China
Dennis Chan, Founder & Creative Director of Qeelin
Camille Charrière, Fashion Influencer and Writer
Susan Cohn Rockefeller, Artist, Filmmaker, Founder of Musings
Demna, Artistic Director, Gucci
Guo Pei, Haute Couture Designer
Hung Huang, Author, Publisher, Cultural Influencer
Lv Xiaolei, Executive Vice Chairman of Shanghai Fashion Designers Association and Secretary General of Shanghai Fashion Week Organizing Committee
Simone Marchetti, Vanity Fair European Editorial Director & Editor-in-Chief, Vanity Fair Italy
Miranda Qu, Founder of Xiaohongshu (rednote)
Carla Sozzani, Founder and President of Fondazione Sozzani and Fondation Azzedine Alaïa
Zang Yingchun, Acting Dean of Tsinghua Arts & Design Institute in Milan
