Kering invites prominent contemporary Chinese artist Jiang Miao to celebrate the New Year
In honor of the upcoming New Year in January 2025, global luxury group Kering invites Jiang Miao, a prominent contemporary Chinese artist, to develop a special art project. Combining the profound wisdom of Eastern philosophy with the exploratory skill of contemporary art, the collaboration between Kering and Jiang Miao creates a beautiful cycle of energy with multicultural codes in tandem with the approach of the New Year.
As a contemporary creator attracting a lot of attention in China, Jiang Miao has established a distinctive personal style in the art world with her solid academic background and unique knife-carved acrylic painting skill. Each of her pieces contains more than 20 layers. Tuned through her perspective of the natural elements, energy and colors are superimposed layer by layer, creating stereoscopic spatial art. Jiang Miao explained, “Color is energy. My abstract work is an extreme experiment with color. The continuous stacking and covering of tones compress every time segment illogically together, pierced by a knife. Each knife mark is a color that penetrates time.”
The “Taoist Trinity and the Self” series, one of Jiang Miao’s representative series of works, depicts a chaotic and dynamic space. The dots, lines, and surfaces within the paintings become ordered around the spiral core, resembling the concept of Taiji, which produces all things, giving birth to the cycle of life. They symbolize the recurring flow of life, echoing the meaning of the New Year, which is the restart of the first and the renewal of all things. The unique purple in this work is formed through the compression of multiple layers of color, a natural and innate hue which cannot be seen in stereoscopic space. Jiang Miao regards the work as a complete life grown in the nature, and hopes the new year arrives with auspicious purple aura coming from the East, bringing an infinite accumulation of beauty.
Empowering women is one of Kering's core values. Kering is committed to highlighting female artists’ remarkable contributions to culture and the arts through its ongoing implementation of the Women In Motion program. From 2020, Kering’s art program for New Year has demonstrated this value. In 2020, paper-cut artist Wen Qiwen introduced her piece Gazing at the Sky Beyond the Clouds. In 2022, Kering welcomed the Year of the Tiger by commissioning contemporary calligrapher Xu Jing's auspicious brushstroke. In 2023, the Group collaborated with contemporary Chinese painter Peng Wei with her artwork That Year. Then in 2024, Kering invited Chen Ke, a prominent female contemporary Chinese artist, to collaborate on a crossover art project titled Dragon Boat. This series of diverse and profound New Year works provides a platform for female artists to showcase their talents. This year’s collaboration with Jiang Miao aims to inspire more people to think deeply about life, nature, and the universe, to look forward to the future, and to embark together on a vibrant and prosperous new year filled with promising omens.
In addition, as a community platform focused on female artists, the Kering Women In Motion official WeChat account spotlights female artists and creatives, presenting a glimpse of their inspiration. To date, it has interviewed over 100 female artists from different fields, sharing their stories and journeys of creation. Earlier, Jiang Miao received an interview and shared her own creative vision.
The collaboration presents the artist’s work in multiple digital ways, including videos, e-cards, red packet covers on WeChat, and smartphone wallpapers, which can be accessed through Kering WeChat account. Kering is looking forward to conveying to the public auspicious wishes of prosperity brought by positive energy through contemporary expressions that integrate the wisdom of the East.
