Golden Goose joined hands with Jackson Yee to support individuals with disabilities
Recently, the film Big World collaborated with the Chengdu Civilization Office and the Chengdu Disabled Persons' Federation to launch the "Moss Flower Pact." This initiative aims to call on all sectors of society to provide equal opportunities for individuals with disabilities in employment, education, and personal development. The design of the "Moss Flower" emblem was inspired by a line of poetry quoted by Liu Chun, a character played by Jackson Yee in the film: "Moss flowers may be as small as rice, yet they bloom like peonies." This symbolizes the belief that every individual deserves the right to shine and reach their full potential, no matter how small.
As one of the first participating brands in the Moss Flower Pact, Golden Goose joined hands with its global ambassador Jackson Yee to promote this initiative and create more development and training opportunities for people with disabilities. To support the cause, Golden Goose has integrated its brand philosophy with public welfare efforts by launching a special Co-Creation collection, featuring 100 limited-edition Moss Flower sweatshirts and T-shirts. Every supporter who purchases an item will receive a Moss Flower charity certificate.
In addition, Golden Goose will donate 100 Moss Flower sweatshirts to the Pudong Special Education School in Shanghai, an institution providing nine-year compulsory education, rehabilitation training, and vocational skills training for children and adolescents with intellectual disabilities. A special event will be held at the school on January 9. Golden Goose artisans will lead students in an art workshop to inspire self-expression, build pride, and foster a sense of belonging, thereby advancing societal progress in equal training opportunities.
