Keep launched the "Sports Field Renewal Program" with recycled yoga mats
©Keep
On World Earth Day, Keep, the top fitness app in China, launched a charitable environmental campaign known as the "Sports Field Renewal Program." It encouraged users to donate their unwanted yoga mats to Keepland stores, which were then recycled and repurposed to construct new playgrounds for underprivileged children in the impoverished mountainous areas of Guizhou. This practical endeavor not only motivated more individuals to participate in eco-friendly practices, but also improved the athletic conditions for children residing in these impoverished mountainous areas.
Following a meticulous screening and processing period, the Beijing branch of Keepland successfully collected 2036 yoga mats. These mats underwent a month-long installation process, resulting in the transformation of a vast 500-square-meter area into a pristine, state-of-the-art plastic basketball court. The children of Xinglong Primary School, located in Xinglong Miao Township, Dafang County, Bijie City, Guizhou Province, were able to relish in delightful sports activities during the first week following Children's Day.
Since 2016, Keep has been actively engaged in philanthropic marketing, and their "Dream Sports Field" initiative stands as a testament to their commitment. Over the course of seven years, they have donated and constructed playgrounds for rural primary schools in various regions including Qinghai, Xinjiang, Shaanxi, Guangxi, Sichuan, and Yunnan. Keepland, the offline sports facility affiliated with Keep, has consistently positioned itself as the destination for group workouts that are conveniently accessible. By serving as a collection point for user donations in this charitable campaign, Keepland successfully bridged the gap between online and offline platforms, proving that they are not only closer to promoting physical fitness but also deeply connected to the emotions of their users.
