Patagonia launched "618 No Consumerism Market" in Shanghai
©Patagonia
This year, during the 618 shopping festival, Patagonia teamed up with DarkRunners and TODAYNOWAVE to organize a "618 No Consumerism Market" at the West Bank Dream Center Mirror House. The event aimed to encourage everyone to "buy less and play more."
Consumers had the opportunity to mend, exchange, and recycle old clothes at the market, as well as participate in activities such as making coffee cup sleeves and watching documentaries. Additionally, they could join outdoor activities like running and skateboarding, embracing the joy of sports.
As early as 2021, Patagonia launched the slogan "NO SALE," calling on consumers to "buy less and think more," consistently advocating for consumer education. This initiative aligns with the brand's commitment to sustainable development. Through the offline market event, Patagonia connects with authentic users, encouraging them to "play" together and rethink the meaning of consumption, emphasizing sustainability over excessive buying.
