JD.com launches Green Impact Initiative for Double 11 to promote sustainable consumption
In anticipation of China's most significant shopping event, the annual "Double 11", JD.com has unveiled its "Green Impact Initiative" (「青绿计划」) to promote a more sustainable and environmentally conscious approach to consumerism. Under the banner of this initiative, some of China's most influential brands, including Qingfeng, Telunsu, Aomiao, OPPO, Midea, Kiehl's, and many more, have joined hands with JD.com. Together, they have crafted the "Love Our Planet in 100 Ways" theme for the 11.11 "Green Impact Initiative" special event.
This exciting venture is set to transform every aspect of daily life, from what you wear to what you eat and how you relax, into a more eco-friendly and low-carbon experience. Shoppers eager to explore and embrace this environmentally conscious movement can easily access the dedicated "Green Impact Initiative" section on JD.com. Here, consumers will find a vast selection of green and sustainable products designed to cater to every eco-conscious need.
The "Green Impact Initiative" first took root during China's mid-year shopping bonanza, the 618 Grand Promotion, in 2022. Since then, JD.com has partnered with numerous brand merchants to carefully select and categorize millions of top-quality green products with a distinctive "green" label. This eco-driven initiative is founded on the principles of green and low-carbon development, in alignment with a mission to encourage consumers to adopt a diverse and healthy lifestyle.
The "Green Impact Initiative" on JD.com is an invitation to all to love and protect our precious planet, offering sustainable alternatives that benefit both the environment and personal well-being. It's a forward-looking initiative that leverages the power of collective effort to make the world a better and more sustainable place for future generations.
As the 11.11 "Green Impact Plan" special event approaches, shoppers can embark on a journey of eco-conscious consumption, explore innovative green products, and contribute to the welfare of our planet while enjoying the best of what JD.com has to offer.
