Herbeast joins the EcoBeautyScore Consortium
Herbeast announced its official membership in the EcoBeautyScore Consortium, becoming the first and currently the only Chinese brand to join the alliance. It will work with other members of the organization to promote sustainable consumption options.
EcoBeautyScore Consortium is an alliance composed of companies and associations from four continents, including Johnson & Johnson, L'Oréal Group, LVMH Group, International Perfumes Association, Estée Lauder, Unilever, Shiseido, Sisley, and 36 other members. The alliance aims to create a universal system for measuring and scoring the environmental impact of cosmetics, allowing consumers to make sustainable choices through this system.
Herbeast, as a Chinese beauty and lifestyle brand, follows sustainable principles and strives to reduce its environmental impact in all aspects of raw material cultivation, harvesting, product production, packaging, and use. Herbeast will benefit from its existing work and contribute its own sustainable experience to work with the other 36 members to achieve sustainable development goals with the assistance of external experts, including scientists, academic institutions, and non-governmental organizations.
