“Promotion for Himalaya from CHANDO” welcomes its seventh season

©CHANDO

Recently, the seventh season of the “Promotion for Himalaya from CHANDO” campaign arrived in Rikaze, Tibet, to witness the harvest of 1 million square meters of LVMAIGS(Lv Mai Grass) in Lazi County. Since 2016, when it jointly established the "Promotion for Himalaya from CHANDO" environmental protection public welfare fund with the China Environment Protection Foundation, the natural science and technology brand CHANDO has continuously planted LVMAIGS(Lv Mai Grass) in the Rikaze area of Tibet for seven consecutive years.

As of 2023, a total of 5.66 million square meters have been planted, bringing vivid vitality to the Himalayan ecology and contributing to rural revitalization and the construction of a beautiful China.

Since 2016, CHANDO has also established a unique public welfare partner mechanism. When consumers purchase a bottle of the fifth-generation product of CHANDO’s small purple bottle essence, CHANDO will donate 10 yuan to the China Environment Protection Foundation to plant 1 million square meters of LVMAIGS(Lv Mai Grass). All along, CHANDO has adhered to taking from nature and giving back to nature, while protecting and developing Himalayan natural resources, it has also contributed to rural revitalization and achieved common prosperity.