DHL partnered with FMACM to launch the “Friends Of The Earth” collection
Recently, DHL has collaborated with FMACM to launch the "Friends of the Earth" collection of clothing, fueling their positioning in street-wear while trying to form a sustainable identity at the same time. As a homegrown label, FMACM operates within a style genre that youth in China appreciate. The unisex collection titled "Friends of the Earth" is designed with low waste in mind. The body printing of the collection adopts DHL express' degradable courier box and tape elements to reflect the theme of environmental protection with a simple and vivid design. Garment packaging bags are made of degradable materials and can be recycled. At the same time, this series came with DHL Express Alice all-electric freighter-shaped fragrance stickers, which reflect the pioneering measures of DHL aviation electrification and enrich the decoration and funniness.
FMACM, established in 2014, the compound name is made up of the initials of two machines: fax machine and cleaning machine. With a solid and continuous focus on simple yet powerful design, FMACM is driven to create impressive work by embodying the designer's standpoint of contemporary culture and art scenes, aiming to eliminate prejudice and mediocrity from its alliance with diversity and inclusion.
