DENHAM launches Concept Flagship Stores in Beijing and Nanjing
On September 20th, DENHAM, a renowned fashion brand, inaugurated its first concept flagship store in China, located in the Taikoo Li South District of Sanlitun, Beijing. Following this, the brand is set to open its first Central China store in Nanjing's IFC by the end of the month. Both stores are themed "Modern & Vintage," showcasing a fusion of contemporary and retro design elements that reflect DENHAM's brand philosophy of "Details Reveal the Truth."
The Beijing flagship store features a design that combines wooden tones with a minimalist white palette for basic zoning. A signature Denim Bar area is equipped with vintage sewing machines and a variety of rare threads, offering denim care, repair, and customization services to customers. The Taikoo Li Sanlitun flagship boasts the largest Denim Bar in China and the world's largest denim washing and drying area, providing comprehensive services. The store's soft furnishings include antique furniture from Europe and Japan, as well as elements of trendy culture such as vinyl record players and collectible figures. The store also displays many of the brand's iconic products, including the DENHAM ARCHIVE Italian-made denim series launched in September, the collaborative series with the Chinese band Tong Yang Band released in August, and regular series products infused with special techniques.
With these new flagship stores, DENHAM is expected to further solidify its presence in the Chinese market and enhance its brand image. The unique blend of modern and vintage aesthetics, along with the high-quality services and products, positions DENHAM as a leader in the premium denim and fashion industry. Customers can look forward to an immersive shopping experience that reflects the brand's commitment to craftsmanship and attention to detail. DENHAM's expansion into Beijing and Nanjing signifies a strategic move to capture the growing demand for high-end fashion in China, and the brand is poised for further growth and innovation in the region.
