7or9 innovates sustainable footwear with coffee grounds
7or9, a forward-thinking fashion brand, has embarked on a journey to merge style with sustainability, a commitment as regular as daily caffeine intake. Last year, the brand launched the 'Walk For Green' initiative, aiming to give a second life to used 7or9 shoes by collaborating with material science experts to explore eco-friendly recycling methods. This year, 7or9 has taken a significant step by partnering with Peelsphere®, a leader in sustainable materials, to transform old shoes' rubber soles and Starbucks' coffee grounds into biodegradable footwear and bags.
In this innovative process, an average of 7 cups of coffee grounds are used to produce a pair of shoes, and 12 cups for a bag, showcasing 7or9's dedication to reducing waste. The coffee渣-based materials not only provide a natural and decomposable alternative but also maintain the brand's commitment to comfort. The new 'Coffee Grounds Loafer' features a soft texture suitable for barefoot wear, continuing the 'Triple Cloud' cushioning technology found in their flat shoes, ensuring a comfortable walk or run without discomfort. The 'Coffee Grounds Barefoot Shoe' is lightweight yet uncompromising on comfort, offering an immediate sense of ease upon wearing.
7or9's 'Walk For Green' campaign is more than a slogan; it's a lifestyle that is both accessible and daily. By transforming old shoes and coffee grounds into long-lasting, eco-friendly products, 7or9 is encouraging consumers to make a positive impact on the planet through small, everyday choices. The brand aspires to make sustainability tangible, turning waste into wearable art that serves both the individual and the environment. As 7or9 continues on this path, they invite everyone to join them in this journey towards a greener future.
