CHARLES & KEITH and PEDRO Debut Sustainable Fashion Initiative
Fashion brands CHARLES & KEITH and PEDRO have embarked on a sustainable journey by launching the "Trash Kitchen" project, an innovative approach to integrating eco-friendly practices into their latest fall collections. The initiative aims to promote sustainable development through the upcycling of waste materials into fashionable and functional products, reflecting a deep commitment to environmental responsibility.
The "Trash Kitchen" serves as a creative workshop that transforms discarded plastics into useful wireless charging pads, exemplifying the circular economy in action. This project aligns with the brands' efforts to adopt sustainable materials in store decorations and packaging, as well as encouraging customers to reduce paper bag usage through various in-store and online initiatives.
CHARLES & KEITH and PEDRO's fall collections showcase a variety of products crafted from sustainable materials, such as eco-friendly polyurethane (PU) leather and polyester fiber. The rePEDRO line, made from recycled leather and eco-friendly polyester, brings an innovative approach to sustainable fashion. Additionally, collaborations with artists and designers, exemplified by the limited-edition Aviate handbag in partnership with Commune, highlight the brands' commitment to promoting environmentally aware fashion choices.
