Armani launched Acqua for life Clean Water Campaign in China

©Giorgio Armani

Giorgio Armani’s global clean water project, Acqua for Life, is now working with Chinese consumers to help water-scarce regions access safe drinking water! From August 19 to 28, when consumers buy CREMA NERA supreme reviving cream and MY WAY fragrance at the Armani Beauty Tmall and JD official flagship store, and all Armani Beauty offline counters, a 10% donation will be sent to the Acqua for Life program in China, which promotes sustainable development in water-scarce regions.

©Giorgio Armani

Integral to Giorgio Armani’s pledge to preserve natural resources, the Acqua for Life mission is to deliver universal access to drinking water in water-scarce regions around the world. Initiated in 2010, the same year that the United Nations recognized the right to water and sanitation as a human right, Acqua for Life has been a commitment to the brand ever since. As of today, Acqua for Life has invested more than 12 million Euros in water projects worldwide. This has resulted in delivering access to safe water to over 427,000 people, in 22 countries, across three continents.