Alibaba Launches Carbon Ledger To Drive Eco-Friendly Consumer Behavior

©Alibaba Group

Alibaba Group rolled out a carbon ledger that promotes greener lifestyles by rewarding consumers for adopting eco-friendly behavior. Consumers will earn points for making low-carbon choices within Alibaba’s ecosystem, such as buying energy-efficient appliances, recycling boxes, and declining disposable utensils with takeout orders. They can use the points to claim digital badges and shopping discounts on Alibaba’s e-commerce platforms.

©Alibaba Group

The carbon ledger is a mini program available to users across Alibaba’s ecosystem. It has interactive features with rewards that make low-carbon choices more accessible to consumers. For example, the mini program lays out the low-carbon choices that consumers can make in the coming 24 hours, from taking public transportation to work in the morning, to selling unused goods on a secondhand digital marketplace in the evening.

The launch brings the Hangzhou-based company closer to its goal of slashing carbon emissions by 1.5 gigatons across its digital ecosystem by 2035. Alibaba pioneered the concept Scope 3+ and has pledged to influence others to be greener as a platform operator.