SustainLOVEbility Playground - CapitaLand x Unisleep
On October 27th-29th, CapitaLand Group partnered with UniSleep and a group of brands and communities dedicated to sustainable development in Chengdu to throw a vibrant "SustainLOVEbility Playground" party. The "SustainLOVEbility" pop-up store, located on the fourth floor of Bridge+ Spark at Shanghai CapitaLand Group Hongkou Commercial Center, was relocated to the Atrium of Chengdu, allowing the brand to expand its reach from indoors to the outdoors. This presented a new way for customers to engage with sustainable lifestyles.
"SustainLOVEbility" is a green lifestyle and a commitment to the planet made by CapitaLand Group. Everyone can contribute to the sustainable development of the planet. CapitaLand links online CapitaStar Mall, offline commercial spaces, and theme pop-up events to create a sustainable business ecosystem, promote sustainable education, and green responsible consumption.
UniSleep is a new sleep technology brand dedicated to providing personalized sleep products and services. The brand not only focuses on individualized sleep needs but also uses eco-friendly biodegradable materials in pillows and mattresses. In the production and assembly process, zero-glue and other safe and environmentally friendly processes are adopted to protect human health. UniSleep aims to practice sustainable development from the beginning of its establishment.
Some highlights of the event:
Firstly, UniSleep made its debut in Chengdu with the "Autumn Plant Cure Surprise" campaign. Participants could pick up "Private Forest" plants and "Sow Bean, Reap Bean" seed cards, and also participate in the "Old Pillow, New Love" special offer by bringing their old pillows to claim sustainable care packages. Additionally, there was the "Sunset Pool, Free Sleep" interactive photo session and the "Lazy Autumn, Sleep as You Like" mattress experience zone, where many adventurous friends took part in the "Trampoline Battle", throwing discs on the bed. Brand friend Underamour also actively participated in environmental protection by recycling old shoelaces and insoles.
Secondly, the "SustainLOVEbility" pop-up store with 21 brands made its debut in Chengdu, showcasing their sustainable stories through a pop-up market. At the same time, N+ Coffee brought its green energy convertible, which uses solar power and filters wastewater for cleaning and irrigation. UTC displayed its popular art installation "Earth Fever", along with giant bags promoting sustainable travel. They also invited the local fixed-gear bicycle community LIFEWITHFIXED to perform creative graffiti and integrate art into daily life. GEO+ collaborated with CHARU、Fei Wu She、buy42、Xun Le Hao Wu to present the "Chengdu Sustainable Mobile Co-Creation Exhibition", encouraging people to use fewer disposable products, opts for sustainable alternatives, and extend the life of items as much as possible, fostering a green consumption mindset among residents.
Finally, Amo Petric set up a pet care station and held a pet relay race to promote the use of organic and natural pet care products and safeguard their health and happiness.
GREENEXT's Take
This campaign co-created by CapitaLand and UniSleep successfully integrated sustainable ideas into commercial activities, enhancing brand image and promoting a green lifestyle to consumers. The sustainability of the event was reflected in the use of eco-friendly materials and attention to environmental protection, as well as its contributions to the local community. The partnership helped to increase the campaign's impact and bring tangible benefits to the community. Overall, the event demonstrated the importance of sustainable development and provided consumers with accessible and realistic sustainable lifestyle options. This attempt not only helps to enhance the brand image but also provides new ideas and directions for future business activities.
