Naturally Multi-spectrum Urban Life - HAI 550
Nestled in the heart of Shanghai's commercial pulse, HAI 550, located on Huaihai Middle Road, introduces a groundbreaking approach to business with its "Nature Naturally" ethos. This innovative concept, born from a collaboration between Youngor and the Tianmuli team, aims to foster a harmonious connection with nature and promote a genuine and serene lifestyle.
"Everything Sustains"
On December 8, 2023, HAI 550 hosted a thought-provoking event, "Everything Sustains," gathering advocates for sustainability across various domains. A collaborative venture between Youngorr and the Tianmuli team, HAI 550 aspires to cultivate a sustainable living haven, promoting shared values and exploring new possibilities in the heart of Huaihai Middle Road.
Huaihai Middle Road stands as a microcosm of Shanghai's century-old commercial charm, attracting an average daily footfall of 540,000 people. HAI 550 distinguishes itself by preserving community ties, creating an open space, and enriching Huaihai Middle Road with diverse possibilities driven by continuous content. Unlike traditional business paradigms, HAI 550 is dedicated to preserving and enhancing community relationships. It seeks to create an open and dynamic space that goes beyond traditional narratives, offering a unique blend of small-scale charm, lightness, and warmth in the heart of the city.
"Sustainability Practitioners Community"
In the pursuit of its innovative positioning, HAI 550 hosted the inaugural event for the "Sustainability Practitioners Community" on December 8. The event featured three exhibition modules: BottleDream's 12th-anniversary theme exhibition "Down to Earth," philosophies of sustainable business brands, and the HAI 550 brand exhibition. The exhibits sparked resonance with the audience, inspiring them to explore diverse facets of sustainable relationships.
Two Discussions
The second half of the event featured two engaging discussions. The first, titled "Long-Term Design and Brand Sustainability," brought together representatives from D&DEPARTMENT Corporation, Slow Brand Studio, Nongfu and Shanchi, and Topys. They delved into the sustainability of long-term design, the philosophy of slow living, and the cultural sustainability of brand identity.
In the second discussion, focusing on sustainable practices across various domains, host He Shengmin, former CEO of UniSpace, engaged in a conversation with Cai Yanqing, co-founder and CEO of BottleDream, Li Yemeng, founder of Sustainably New Life, and Fu Xiaosheng, founder of Cycle&Cycle. They shared their experiences in sustainable practices within their respective fields and their understanding of a good life.
A Glimpse into the Future
The event culminated in the establishment of the HAI 550 Sustainability Practitioners Community, sowing the seeds of hope for a benevolent commercial soil. Founders shared their insights into "Nature Naturally" and anticipated the upcoming new domain – HAI 550.
As the name suggests, HAI 550, situated at 550 Huaihai Middle Road, aims to become a dynamic complex conveying unique concepts to a specific audience. With a clever floor plan, HAI 550 forms undulating pathways, incorporating brand stores on the second floor and above, while designing the first floor as a versatile public space.
Conclusion
HAI 550, a collaborative effort by Youngor and the Tianmuli team, is poised to unveil itself in June next year. As the first comprehensive entity dedicated to sustainable living in China, HAI 550 is set to explore an operational model oriented towards long-term values, embodying the essence of "Return to Nature, Nature Naturally." This business philosophy actively embeds societal environmental needs into business formats, creating greater environmental and social value for community members and diverse stakeholders.
GREENEXT's Take
The innovative initiative undertaken by HAI 550 in redefining commerce on Huaihai Middle Road is commendable from a sustainable standpoint. By fostering a community of like-minded practitioners and integrating sustainable practices into both business philosophy and physical space design, HAI 550 demonstrates a commitment to long-term environmental and societal values. This forward-thinking approach not only enriches the local urban landscape but also sets a positive precedent for future ventures aspiring to harmonize with nature while addressing contemporary lifestyle needs.
