Huawei Flagship Store opened at Shanghai's Qiantan Taituli
Huawei has recently inaugurated its largest and most artistic flagship store in Shanghai’s Qiantan Taituli, spanning over 1800 square meters. This store is unique for its architectural design inspired by seed growth, featuring a striking 16-meter leaf-like facade made from Ultra High-Performance Concrete (UHPC), a material also used in the Louvre Abu Dhabi. This design incorporates organic elements such as leaves and panels and is highlighted by 13 costly glass curtain walls, which enhance the store’s energy efficiency and natural lighting.
Blending Technology with Art
The store’s interior continues the theme of organic growth, with cylindrical columns representing tree trunks and a design avoiding right angles, for a natural feel. Specialized plaster material (GRG) is used for interior decorations, creating a minimalist aesthetic appealing to younger consumers. This flagship store aims to offer more than just a retail space; it’s a place for consumers to immerse in Huawei’s brand and technology.
To enhance customer experience, the store includes various zones such as sports and health, a full-house smart experience, audiovisual entertainment, and smart mobility. It also features Huawei’s latest products like the Nova 12 series, the Wanjie M9, and the Zhijie S7. Additionally, the store provides an intelligent navigation system with a transparent screen, displaying real-time environmental conditions and assisting customers with navigation and comfort.
For pet owners, the store even offers an exclusive pet resting area. On its opening day, the store hosted a range of activities, including photo opportunities with instant printing, interactive experiences in the courtyard, and special gifts for customers.
CEO Richard Yu emphasized that this store is not just for selling products but also serves as a showcase of Huawei’s brand and values. The store is part of Huawei‘s strategy to blend technology and art, enhancing its brand image and connecting deeply with consumers by offering a unique retail experience.
GREENEXT's Take
Huawei's opening of its largest and most artistic flagship store in Shanghai's Qiantan Taituli showcases its commitment to sustainable design and customer experience. The store's unique architectural design, inspired by seed growth, incorporates organic elements and sustainable materials like UHPC and glass curtain walls. Inside, the store continues the theme of organic growth with columns representing tree trunks and a minimalist aesthetic using GRG.
Customers can enjoy various zones offering comprehensive experiences, including the latest products. Amenities like a pet resting area add thoughtfulness and inclusivity. Opening activities enhance engagement, and CEO Richard Yu emphasizes the store as a showcase of the brand and its values. By blending technology and art, Huawei connects deeply with consumers and contributes to sustainable development goals.
