Master Kong x Cainiao Logistics - Dragon Revival Plastic Recycling Campaign
Chinese beverage titan Master Kong has teamed up with Cainiao Logistics to combat climate change in Shanghai's Fudi Vitality City. The collaborative effort will educate locals about energy recovery and carbon emission mitigation via citywide events. The aim is to create awareness about optimizing resource consumption while minimizing ecological impact.
"Dragon Revival Plastic Recycling" initiative
As part of its incremental effort towards reducing plastic waste, Master Kong has introduced a "Dragon Revival Plastic Recycling" initiative, in association with national design icon Wang Chunhui, utilizing recycled PET bottles. This initiative involves four interactive components - shopping lounge, community distribution center, education hub for parents and children, and cultural art space, presenting an immersive experience that seeks to promote environmental values and practices.
Online Campaign
Simultaneously, Master Kong has launched an online campaign denominating as "#Empty Bottles Create a Thousand Things, Carbon Emissions reduction". The campaign allows users to earn points by recycling their empty bottles, which can then be exchanged for enticing rewards or environmental merchandise. It will also promote proper raw material disposal methods through engagement within more than 36 Cainiao Post Hubs across Shanghai area.
Commitment and Actions
Master Kong’s implementation of environmental activities has not gone unnoticed. In a recent interview, Zhang Yimeng, Director of Bureau Veritas' Energy Low-Carbon Center highlighted the company's promise to embrace a more sustainable future. According to him, Bureau Veritas would study and assess the project's carbon footprints for credibility enhancement purpose. Mitigating emissions from its supply chain is high on Master Kong's agenda, as it has pledged to switch to non-label beverage production and introduce carbon neutral tea drinks. To complement this commitment, Cainiao Logistics has embarked on the task to establish a green logistics system throughout all stages of transaction, packaging, and transportation.
The Shanghai Fudi Vitality City has integrated low-carbon initiatives into the model of business operation, enhancing commercial spaces via cultural immersion and experiences. Through Master Kong's collaboration, various activities have been organized during Spring Festival holiday, aiming to raise public awareness about carbon emission reduction and build a better tomorrow.
GREENEXT's Take
Master Kong's initiative showcases its commitment towards greener trade and highlights the important role consumers play in promoting a sustainable lifestyle. The partnership between Master Kong and Cainiao Logistics is not just a testament to creativity and innovation but serves as a proactive strategy adopted by leading corporations to align with the global call for sustainable development.
