Ugg launches sustainable 'Regenerate by Ugg' collection
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Ugg unveiled a new all-gender sustainability-focused collection. Dubbed 'Regenerate by Ugg', the line features footwear crafted with materials from land cared for with regenerative traditions. Regenerative agriculture is a practice that ensures farming harmonizes with nature, fostering soil restoration, wildlife diversity, carbon capture, and land preservation for future generations.
The create the collection Ugg collaborated with influential figures in the regenerative community. One of the changemakers behind this collection is Marina Testino, a fashion marketing graduate from Parsons, who has emerged as a key figure in sustainable fashion and conscious consumerism.
In 2022, Ugg also initiated a long-term grant partnership with the Savory Institute, aiming to promote regenerative farming practices on sheep farms in Australia. To date, they have contributed to the restoration of an impressive 310,000 acres, signifying progress toward their goal.
