ThredUp unveils enhanced resale tools and drops fees to boost secondhand sales
Secondhand fashion platform ThredUp has announced a major update to its Resale-as-a-Service (RaaS) offering, aiming to empower brands and retailers to streamline and monetize their resale operations more effectively. The move includes the removal of fees associated with branded resale and the launch of new services designed to integrate more seamlessly into partner operations.
According to ThredUp CEO James Reinhart, the initiative is part of the company’s broader vision to create a comprehensive and cost-effective 'universal recommerce layer' akin to the impact of Amazon Web Services in cloud computing or Shopify in e-commerce for small businesses. "We believe the future of retail is circular, but for branded resale to truly scale, it needs to be accessible and cost-effective," Reinhart said. "By offering our technology and operational expertise for free, we’re empowering brands to build authentic circularity into their core business models."
The updated RaaS platform will provide complimentary, brand-specific resale shops integrated with ThredUp’s Clean Out Program at a reduced rate. Participating brands will receive a share of the sales from ThredUp’s existing inventory sold through their dedicated resale shops while retaining full revenue from selling their secondhand items.
Additional services under the new model include cost-effective options for cleaning and repairing garments, attracting new customers through reduced cash-out fees, marketing support, and enhanced AI search and discovery tools. By the end of the year, ThredUp plans to roll out enhanced integration capabilities specifically aimed at managing returns and overstock items more efficiently.
Furthermore, ThredUp is preparing to introduce its own peer-to-peer resale marketplace by year-end, which will be incorporated into branded resale shops. This development comes as ThredUp reports having processed over 172 million unique pre-owned items across 55,000 brands and 100 categories, further solidifying its position as a leader in the secondhand fashion sector.
