The Body Shop is the first global beauty brand to be certified 100% vegan
The Body Shop announces its 100% vegan achievement recently, making it the world's first global beauty brand to offer 100% vegan product formulations certified by The Vegan Society across all ranges including skincare, body care, haircare, makeup and fragrance. The trailblazing beauty retailer has reached the ambitious target it set for itself in 2021, when 60% of its products already carried The Vegan Society trademark.
The Body Shop was founded with a fundamental belief that animals should not be harmed in the pursuit of beauty, and in 1989 became the first beauty retailer to campaign against animal testing in cosmetics. Just last June, the activist retailer celebrated a historic win in Canada with the federal government's commitment to prohibit cosmetic animal testing, the sale of cosmetics that rely on new animal testing data to establish product safety and the printing of false or misleading labeling pertaining to cosmetic animal testing nationwide. While the fight continues for a worldwide ban on animal testing in cosmetics, for The Body Shop, a fully vegan product portfolio is the next milestone in cruelty-free beauty.
Throughout 2024, the brand will further expand its breadth of vegan offerings, with new products hitting the shelves as early as January, starting with an addition to its Full Flowers premium fragrance range: Full Magnolia, which will be available for purchase in-store and online on January 15. Fans of the Peppermint range will be pleased to learn the collection is expanding beyond foot-care to include two new body care products too: Peppermint Shower Gel and Peppermint Body Lotion, both of which will be available for purchase in-store and online on February 12.
The vegan cosmetics industry is predicted to grow with 6.31% compound annual growth rate between 2023-28 and reach $24 billion by 2028. With over one in ten young people saying that 'vegan' is an important factor in their health and beauty purchase decisions, this move from The Body Shop also responds to growing customer demands.
