Syre unveils strategic partnerships with Gap Inc., Houdini, and Target to accelerate textile shift
Syre, the textile impact company hyperscaling textile-to-textile recycling, today announces a strategic partnership with Gap Inc., Houdini Sportswear, and Target as part of its commercial launch. The Launch Partners will play a critical role in bringing circular polyester to the broader market, accelerating adoption, and shaping the future of the textile industry.
Syre launched in March 2024 with a mission to decarbonize and de-waste the textile industry. In a circular approach, it will establish textile-to-textile plants producing circular polyester across the globe, reducing CO2 emissions by up to 85% compared to the production of oil-based virgin polyester.
The company already announced its first ‘blueprint’ plant being established in North Carolina, US, to be operational in 2026 and delivering volumes up to 10,000 metric tons of circular polyester annually. Today, Syre announces the selected group of strategic Launch Partners to drive commercialization and accelerate adoption:
GAP INC.: Gap Inc., the largest specialty apparel retailer in America, has partnered with Syre with an ambition to utilize 10,000 metric tons per year of Syre’s recycled polyester chip. The collaboration marks a significant step in Gap Inc.’s commitment to integrate more sustainable materials across its portfolio of brands, including Old Navy, Gap, Banana Republic, and Athleta.
HOUDINI SPORTSWEAR: Swedish Houdini, a technical outdoor brand and trailblazer in circular innovation, has partnered up with Syre with the ambition to have a fully circular and waste-free ecosystem in place by 2030 and for textile-to-textile recycled fibers to re-emerge as the company’s primary source of polyester. Houdini has committed to sourcing 50% of their polyester usage from Syre circular polyester for a period of three years.
TARGET: Target, a Minneapolis-based retailer that serves guests at nearly 2,000 stores and at Target.com, plans for 100% of its owned brand products to be designed for a circular future by 2040. As part of this commitment, Target is partnering with Syre to incorporate textile-to-textile recycled polyester into a selection of the company’s owned brand products.
Announcing the Launch Partners marks a pivotal milestone on Syre’s journey, underscoring its commitment to deliver a circular solution at scale. The company has worked closely with each of the partners to be able to ensure seamless integration, delivering on their ambitious circularity and decarbonization targets. Through these collaborations, Syre aims to unlock the marketplace and see many more partners follow, across textile and polyester-heavy industries, to drive the great textile shift.
