PUMA and KidSuper unite football, fashion & art in bold new collection
In a vibrant fusion of sport and creativity, PUMA has teamed up with New York-based designer KidSuper to launch the PUMA x KIDSUPER collection — a bold reimagining of football kits and apparel through the lens of art. Officially unveiled at this summer’s biggest club tournament, the collection captures the energy and emotion of the Beautiful Game with hand-drawn graphics, watercolor palettes, and storytelling rooted in club identity.
Designed to turn heads both on and off the pitch, the collection introduces exclusive kits and lifestyle pieces for top global clubs: Manchester City, Borussia Dortmund, Palmeiras, FC Salzburg, Mamelodi Sundowns, Al-Hilal, and Monterrey. Alongside the kits, PUMA and KidSuper have released special editions of their flagship football boots — FUTURE, ULTRA, and KING — each transformed into vibrant works of wearable art.
From Manchester City’s hand-painted sash design echoing fan celebrations, to Borussia Dortmund’s honeycomb-inspired pink goalkeeper kit, the collaboration revives iconic elements with fresh flair. Palmeiras’ golden home kit, nodding to its Italian-Brazilian heritage and 1951 Club World Champion title, exudes baroque grandeur, while FC Salzburg’s alpine-themed kit features soft florals and sweeping colors.
Mamelodi Sundowns’ jersey reflects the warm tones of a Tshwane sunset, blended with cool shades that mirror their signature "shoeshine and piano" style. Al-Hilal’s lunar-inspired kit captures the quiet power of the crescent moon — the club’s namesake — in an ethereal palette of tonal blues. Monterrey showcases bold mountain motifs painted over a crisp white base, honoring northern Mexico's rich football culture.
Each team’s capsule also includes a KidSuper Retro Shirt, Graphic Tee, Shorts, Pants, and a Reversible Jacket, combining performance wear with street-ready style.
Complementing the kits are three unique boot designs, blending performance with artistry. The FUTURE boots, designed for creativity on the ball, the ULTRA, built for speed and precision, and the KING, renowned for control and comfort, all feature vivid, hand-painted visuals. With each boot embodying KidSuper’s artistic identity, they blur the lines between fashion, performance, and self-expression.
Function meets responsibility with PUMA’s dryCELL sweat-wicking technology and ULTRAWEAVE fabric featured in the player-worn Authentic jerseys. The fan-focused Replica jerseys are made using PUMA’s RE:FIBRE initiative, incorporating at least 95% recycled textile waste — a testament to the brand’s ongoing push toward circular production in sport.
