LVMH pledges to cut water consumption by 30% by 2030
©LVMH
Luxury goods group LVMH has announced that it will reduce the "global footprint" of its water consumption by 30 percent. This commitment must be put into practice by 2030. It's a well-known fact that the fashion industry is extremely water-intensive. In 2019, the United Nations Conference on Trade and Development (UNCTAD) estimated in a report that around 93 billion cubic meters of water are used each year by this industry.
At a time when, as is the case almost every summer, the news is partly dominated by announcements of water restrictions, Louis Vuitton's parent company is joining in the debate with a press release on its commitment to reducing its water consumption.
Several measures will be put in place to achieve this ambitious target. These include improving the measurement of water consumption across the group's value chain, employing the latest technologies to reuse treated wastewater and recover rainwater, introducing manufacturing processes that consume less water, and raising customer awareness through environmental labeling of their products.
More specifically, the giant LVMH is talking about an "ambitious water sobriety plan to reduce the Group's overall water consumption footprint by 30 percent". It has also announced that by the end of 2023, it will unveil a "qualitative objective to reduce its water consumption footprint and improve the quality of discharges into natural environments". The target will be validated by one of the group's partners: SBTN (Science Based Target for Nature).
