Loro Piana unveils “LORO”: sustainable luxury in recycled cashmere
For the Fall-Winter 2023-2024 season, Lora Piana introduces “LORO“, a timeless capsule collection that prioritizes environmental sustainability. Crafted exclusively from recycled cashmere, sourced from the brand’s excess knitwear, this initiative is a significant step towards repurposing luxurious fibers and diminishing waste.
Loro Piana’s commitment to sustainability is evident in their integrated production process. Every stage, from sourcing raw materials to crafting the final product, undergoes rigorous internal quality control. This meticulous approach, with a keen emphasis on environmental preservation, biodiversity, and community support, laid the foundation for the “LORO” collection.
As part of this sustainable process, Loro Piana meticulously repurposes its surplus knitwear made of pure carded cashmere. Every detail, from stitching to zippers, is carefully removed by hand. The reclaimed fabric is then sorted by color, cleansed, deconstructed, and mixed with virgin, undyed cashmere. This intricate process, spanning approximately three days for a single knitwear piece, bears testament to Loro Piana’s unparalleled craft. The outcome is a product that seamlessly blends fibers from various sources, achieving an extraordinary texture that’s indistinguishable from new cashmere.
From September 1st, fashion and sustainability enthusiasts can shop from the “LORO” collection, both in Loro Piana boutiques and online at loropiana.com.
