Apple unveils its first carbon-neutral products
©Apple
Apple today announced its first-ever carbon-neutral products in the all-new Apple Watch lineup. Innovations in design and clean energy have driven dramatic reductions in product emissions of over 75 percent for each carbon-neutral Apple Watch. This milestone marks a major step in the company’s journey toward its ambitious Apple 2030 goal to make every product carbon neutral by the end of the decade, including the entire global supply chain and the lifetime use of every device Apple makes.
As part of Apple 2030 and the company’s broader environmental efforts, Apple has also ended the use of leather across all of its product lines, announced its first entirely fiber-based packaging for the new Apple Watch lineup, and continued to expand the use of recycled materials in iPhone. The company also introduced a new tool in the Home app called Grid Forecast, which helps inform users when their power grid has cleaner energy available, so they can decide when to use electricity.
Apple has adopted a clear and rigorous approach to product decarbonization that prioritizes reducing greenhouse gas emissions from the three biggest sources across the product life cycle: electricity, materials, and transportation. Only after Apple steeply cuts product emissions, will the company apply high-quality carbon credits from nature-based projects for emissions that cannot yet be avoided or reduced with existing solutions.
Beyond its 2030 goal, Apple is also working toward a 90 percent reduction in emissions by 2050 — which requires advocating for collective action from governments, businesses, and individuals to accelerate global progress in the fight against climate change.
