Gucci launches Circular Hub to drive sustainable manufacturing in Italy
Gucci has launched an innovation platform aimed at accelerating the circular transformation of the Italian fashion industry's manufacturing model, with the support of Kering. Starting from raw materials and design, through to production optimization and logistics, the Circular Hub will support the creation of circular luxury products of the future – products that maximize the use of recycled materials, durability, repairability, and recyclability.
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The new Circular Hub aims to have an impact on the luxury apparel market in several significant ways. It will promote the creation of new local supply channels to unify the supply chain. Starting with the promotion of collaborative research on circular materials and ending with the innovation of the industrial facilities found in the surrounding areas.
The Hub will also support the growth of a “circular Made in Italy,” which will help minimize the environmental and social impacts of Italian manufacturing and raw material supply chains through economies of scale and purpose.
