Good On You extends sustainability analysis to beauty brands
©Good On You
The sustainability ratings company Good On You has expanded its range and is now also including brands in the beauty category. This means that brands offering beauty products will be assessed on the basis of the most important environmental, social and animal welfare aspects throughout their entire value chain.
The company is thus building on its many years of experience as a comprehensive brand assessment system for sustainability in the fashion sector. The new methodology for beauty brands was developed by Good On You's in-house sustainability experts. They spent a year consulting with advocacy organizations, industry bodies, and the sustainability teams of several leading brands to ensure that the new methodology reflects industry consensus on best practices.
As with the fashion category, each cosmetics brand will be rated comprehensively based on hundreds of publicly available data points, including brands' disclosed policies and initiatives, quality certification schemes, and independent reporting. This is intended to incentivize brands to become more transparent, as the beauty industry is still lagging behind.
“From the start, Good On You’s big ambition has been to use people's power to create a more sustainable future—in fashion and beyond. And for nearly a decade, we have supported millions of consumers looking for trustworthy sustainability information. As we launch into beauty and expand our tools to help the industry do better, we see there is a clear opportunity for greater transparency across almost every major issue we have rated brands on,” comments Good On You co-founder Sandra Capponi in a press release.
