Ganni, Patagonia and Reformation join pilots to decarbonise fashion
©Rubi
California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly for its initial strategic pilot project.
Rubi’s patent-pending, cell-free biocatalysis process captures and converts CO2 from the waste streams of manufacturing facilities into cellulose. The converted cellulose is then used to create lyocell yarn which can be used for clothing and materials, while 100 percent of CO2 inputted to the end product is done with zero waste.
©Rubi
The investment means that Rubi, founded by twin sisters Neeka and Leila Mashouf, is one step closer to transforming the fashion industry with its innovative carbon-negative textiles. Rubi is looking to achieve this by using biochemical processes powered by enzymes at an industrial scale to “eat” carbon emissions and make carbon-negative, resource-neutral textiles.
Fashion brands, like H&M, Ganni and Reformation will support Rubi’s pilot phase by testing the material in its supply chains and creating prototype products, as well as limit-edition capsule collections, before scaling the operation.
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