FURLA Introduces Its First Bag in Biodegradable Leather
Italian leather goods brand FURLA presented their first bag in biodegradable leather the Unica Furla Earth Limited Edition, realized in collaboration with Cyclica. Using Cyclica's Oleum ®leather, this product reinterprets the iconic bags in FURLA's 1990s fashion archives. A piece that is unique in its expression, unique in its style. The campaign, starring Irina Shayk and captured by fashion photographer Koto Bolofo, celebrates a contemporary elegance made of colors and craftsmanship. The bag finds inspiration for historical women in cinema, cult movies, and TV series from the end of the millennium.
Thanks to Oleum®, the brand which identifies the biodegradable leather line produced by Cyclica, the Unica Furla bags follow a circular model for their production. The leathers, which are meant to become Oleum® originate from traceable European farms, which are by-products of the food industry and are vegetable tanned with wastewater from oil production, thus avoiding the direct use of aldehydes and glyphosate. The leather results in being metal-free and environmentally non-toxic. Dyeing from organic derivation originates from components such as corn, spirulina, logwood bark, and fern, which are at the core of the preparation process and is free from synthetic agents and heavy metals. Performances that are comparable to those achieved through traditional manufacturing are conferred on the products by natural elements such as beeswax or specific salts used for the finishings.
Unica Furla Earth Limited Edition retains Furla’s architectonic DNA: a maxi or medium-sized crossbody bag with a sculptural profile that is softened by soft curves with extremely well-finished details, such as the metallic turn-lock closure with the stylized arch logo and the Furla macro lettering impressed on the external bottom. Colors are made organically, ranging from mogano (purple) to mais rosa (pink), from spirulina (azure) to clorofilla (green) in addition to deep black and pure white.
