Crocs launches retail takeback pilot program
©Crocs
Crocs launched a new retail takeback pilot program. As part of the program, consumers can bring their old Crocs shoes into Crocs retail stores in select states to give them new life. Crocs will then leverage partnerships and product innovation to give each pair the next use.
In particular, gently used Crocs shoes will be donated to partner Soles4Souls, an international non-profit organization, while well-loved pairs that may be unwearable will be repurposed via upcycling and other initiatives. The pilot program launches in retail stores in 10 states including Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia, and Wisconsin.
All locations will be equipped with a designated collection box for consumers to drop in their old shoes. Looking ahead, the takeback program is expected to expand to all U.S. Crocs retail and online stores, in line with the brand’s circularity ambition.
