Amazon Europe launches luxury resale partnership
British pre-owned designer resale company Hardly Ever Worn It (HEWI) has partnered with Amazon Europe’s Luxury Stores to offer a curated selection of pre-owned styles to Amazon customers in the UK, Germany, Spain, and Italy.
The collaboration introduces pre-owned designer items in women's ready-to-wear, shoes, accessories, jewelry, and watches from luxury brands to Amazon customers, with prices starting at 95 euros.
In a statement Amazon said the meticulous pre-screening process implemented by Hardly Ever Worn ensures the highest quality for each item, providing a trusted platform for customers seeking pre-owned luxury goods. Amazon's expansion into pre-owned goods aligns with its commitment to innovation and engaging a diverse customer base, offering accessible luxury and contributing to a more circular future.
Founded in 2012, Hardly Ever Worn It has been a trailblazer in the pre-owned fashion category, starting its journey in the UK and scaling globally, catering to customers in over 40 countries. Their collaboration with Amazon marks a new level of visibility for luxury resale, with most luxury brands having dismissed Amazon’s platform as a potential sales channel for full-price luxury.
