ZARA opens Ruihong Tiandi Shanghai store, practicing the concept of sustainability

©ZARA

Located in the heart of Shanghai, ZARA opened the door to its new store on August 4. The store spans across two floors with an area of 3,000 square meters and is equipped with advanced retail technology and self-checkout stations, aiming to bring a new online and offline integrated and sustainable shopping experience to local customers.

©ZARA

In 2018, ZARA China stores fully achieved the goal of energy efficiency and environmental protection, two years earlier than expected. These sustainable environmental and energy-saving measures can save an average of 20 percent of electricity consumption, greenhouse gas emissions, and up to 50 percent of water consumption compared to traditional stores. The new store also uses eco-friendly technologies and is connected to the Group’s central energy management and water management system, Inergy.

As part of its commitment to sustainability, ZARA Ruihong Tiandi store is also equipped with a recycling bin for used clothes. In a sustainable initiative in collaboration with China Environmental Protection Foundation, used clothes collected in the store will be recycled again. In addition, all other materials received in the store, such as cardboard, plastic, and packaging, will be put into recycling.