Winona Skincare celebrates love with Yunnan Yi Embroidery
In celebration of "520" (a Chinese homophonic phrase for "I love you"), Winona skincare has ventured deep into Yunnan to explore the stories behind the bold and vibrant life force of Yi embroidery, paying tribute to the wholehearted love with every stitch and thread. In Yi tradition, embroidery is the most passionate way for family and partners to express their love. Behind the seemingly bold and gorgeous colors, and the rugged and straightforward lines, lies the Yi people's unrestrained and unreserved love.
To allow more people to appreciate the exquisite craftsmanship of the Yi embroidery, a traditional intangible cultural heritage, and to bless everyone with the freedom to live and love boldly, Winona has launched the "Winona Yi Embroidery Intangible Cultural Heritage Gift Box" on the occasion of "520". The spokesperson, Liu Shishi, is invited to wear Yi patterned clothing for a photo shoot, hoping that the bold love of Yi girls can heal everyone who may have hesitated, doubted, or retreated in love, just as Winona heals sensitive skin.
From collaborating with MANNER to introduce new products, to promoting the traditional culture of the the Bai (Pai) nationality during the New Year, Winona has always been rooted in the regional characteristics of "originating from Yunnan". The brand aims to build a strong connection with provinces and cities by exploring more local cultures, while also promoting intangible cultural heritage, gradually establishing a positive image for the brand in the hearts of consumers. Together, they encounter intangible cultural heritage and discover a new kind of beauty!
